People as consumers are fickle-minded. Their attention keeps shape shifting. Evidently, it is an unfair race between text and images to reach a human brain, since an image always wins. Human beings do not possess any inborn cognitive ability to place and decipher words for objects around us, and it is an acquired skill. However, the strength of the brain to decipher and understand an image is inborn. A visual graphic image can relay an idea to the target customers in a more straightforward way, whereas a similar content through words may drown midway owing to the minuscule attention span granted to each advertisement by one of your prospective buyers.

Whether it be traditional billboards, print media or the ever-infiltrating digital advertisements, graphical representation adds that extra oomph to the ad. Image representation can trump any verbose advertisement of the same product with minimal space as well as effort and yet produce the far-reaching connection. A picture can help you to reach masses with a bit of a story and emotion behind it. After all, an image can stimulate the senses more easily with expressions and acts that a paragraph of words might fail to achieve.

The emergence of social media, fast internet and the age of digital marketing, the span of human attention to a screen of few inches has dwindled to the scrolling time. Your task is thus cut out, which is to push tons of information in the blink of an eye. Therefore, an image is always your best bet trusting the nature of the human brain, where words don’t stand a chance.

If you go by the statistics of 2018 from Facebook, the posts with images or graphics see 2.3 times more involvement than those without images. Next time try to uncover opportunities through images that can breach markets and help you reach masses.